I gotta admit the name Bulldog for root beer was a bit odd and “Unleash the Taste” a bit of a cliche BUT the flavor of this brand is great and surpassed any of my expectations. It’s such a smooth, creamy drink which immediately reminded me a little of A&W. It’s made with real vanilla and though it didn’t overwhelm the drink, you could definitely taste it throughout. Also, there’s a bit of honey that came through in the aftertaste which continued the rich, creamy flavor. You could use it as part of a root beer float, but I think it would just taste better drinking it from the bottle. It’s a top tier flavor for sure. I totally recommend it.
On a separate side note, as I’m linking websites to this site, I noticed the Bulldog Root Beer site hasn’t been updated since the late 1990s/early 2000s. It needs a massive overhaul as it looks a bit unseemly.
It’s been years (2019) since I reviewed the original Fitz root beer. I haven’t tried it since largely because with a few exceptions (Sprecher, Barq’s, A&W, & Dang) it’s onward to new root beers I haven’t tried before. It’s been so long since I had Fitz’s, the pride of Missouri, that I had to re-read the review to get my mind set for the diet version. I said the original version was clean, crisp, light tasting with a nice vanilla aftertaste. And honestly, that would be a good description of this one. It’s incredibly light tasting and because it’s diet, it’s not sweet at all. I got a little whiff of aspartame in the aftertaste but unlike a lot of diet drinks, it’s barely noticeable. For a diet drink, this is totally serviceable for those looking to save some calories & considering there wasn’t anything that turned me off and grading on a no sugar curve, it’s an above average drink. If I ever completely run out of root beers to revi. 
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